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Blog Post Engagement Picture

Let’s get it started!

Remember when engagement didn’t matter? That’s a trick question. Getting more engagement for our blog posts has always mattered, but with content piling up fast on the web, people have more places to go as they rapidly go from one blog post to the other.

With millions of blog posts getting published every day, it has become difficult for us to keep track. How long do you think it will take you to read all of the content that gets published on the web today? If you are extremely lucky, you might survive to tell the story to your great-great grandchildren.

Content has dominated the web, but not all content gets remembered. You may go on a blog after this one and forget the name of that blog a few days later. It happens to me as well.

How do you go about being remembered? The answer is to create engaging content. If your content engages with the reader, that reader will want to read more of your content, and it’s only a matter of time before they come back to your blog every day.

With engagement established as the main way of getting people to remember your content and to come back for more, here are some methods you can use to get more engagement from your blog posts.


#1: Use Shorter Sentences

I recently learned about this tip from Jeff Bullas. In case you don’t know, Jeff is a digital marketing expert with over 300,000 Twitter followers and a blog that gets over 4 million views every year. To sum it up, he’s crushing it.

I decided to submit a guest post request to him, and he liked the idea. However, instead of simply saying that he liked the idea, he offered me some guidelines. One of them was to write shorter sentences. That makes sense. The longer your sentences are, the harder it is for your readers to understand them. If it takes a reader too long to understand certain sentences, that reader will ditch your content for someone else’s content.

Writing shorter sentences makes your content easier to read. Easy readability encourages people to stick around. When readers stick around, engagement increases.


#2: Utilize More Pictures

Another tip Jeff gave me was to use pictures throughout my blog posts. This tip has been more difficult for me to implement on this blog, but I implement it for other guest posts that I write. Using more pictures also serves to make your content easier to read and understand.

If your pictures highlight key points from your blog post or show your visitors how to do something, then those pictures are helpful for your readers and you as the blogger since your readers stick around.


#3: Ask Questions Throughout Your Blog Post

How do you normally start a conversation with someone? Maybe “How was your day?” or “What’s up?” Maybe you say something else when starting a conversation.

Most conversations start with a question, and once a conversation starts, it lasts. Regardless of whether that conversation lasts for 10 minutes or 10 seconds, the conversation starts with a question. Asking questions throughout your blog posts allows a mini conversation to take place as your visitors read the blog post.


#4: Utilize Jokes When Appropriate

We remember the funniest jokes we hear and events that involve us. Each time we think of a funny moment, we tend to laugh and think about that moment for a while. If you read something funny, you are bound to remember it every once in a while and then remember what you were reading at that moment.

Your blog visitors are no different. If they stumble across something funny, they will remember it. That is why you must utilize jokes within your blog posts when appropriate to make your visitors laugh. Your visitors will then continue reading your blog posts and taking in the value—but they will also be on the search for another hidden joke. The more humor you include in your writing, the more your visitors will remember you.


#5: Start Your Blog Post Off With An Irresistible Headline

The headline is the make or break point of a blog. A good headline entices visitors to stick around and read your content. A bad headline will do the exact opposite.

The best way to master the headline is by looking at blog posts on other blogs related to your niche. Look at their headlines and see which ones grab your attention. Also observe the headlines of the most popular blog posts related to your niche.


#6: Take The Conversation To Social Media

Some people will find one of your blog posts on social media and visit your blog that way. Having conversations with these people on social media is a precursor for having a conversation in the blog post’s comments section.

Social media conversations will also allow you to build relationships. Having a series of conversations on social media with the same people will entice those same people to constantly visit your blog and engage with the content. Some of these people will have a deeper appreciation for what you do with each interaction. That appreciation will translate to more engagement for your blog posts.


#7: Go Where Your Audience Goes

What a classic! But still important. In the real world, going where your audience goes means networking at events. The digital world is a different story. In the digital world, you can know where your audience goes by looking at what they share on social media. Look for common sharing patterns, and those patterns will let you know where your audience goes.

Knowing where your audience goes makes it easier for you to keep in touch with them. Do all of the people in your audience like a blog related to yours? You can comment on several blog posts so people who engage with that blog will remember who you are (and probably go to your blog). If the blogger allows, you can also write guest posts on that blog so your old and new readers get to see your content.

Find where your audience goes and then make yourself a big part of that community. You will attract more people to your blog and learn more about the people who make up your audience at the same time.


#8: Respond To Comments

Want your visitors to know you better? Respond to their comments. When you take the time to respond, you make the visitor a part of a conversation that can build into a strong relationship. Every friendship, business connection, and relationship starts with an introduction where people greet one another. Those types of relationships can start by you responding to a visitor’s comment.


#9: Give Your Most Loyal Visitors Some Control Over Your Next Topic 

One way to boost engagement for your content and build loyalty at the same time is to give your visitors more control over your content. Simply ask your visitors what they want your next blog post to be, and then write the blog post that most of the people in your audience vote for. You can either create a poll with a few choices or allow people to comment with any idea they want you to write about.

The great thing about this strategy is that you get your audience involved (they help to choose what you write) and you can get out of writer’s block at the same time (you can potentially have dozens of new blog post ideas right in front of you). It’s a win-win, and that type of bond will encourage your visitors to return to your blog and engage with the content more than before.


#10: Have A Conclusion

The conclusion is a way to briefly summarize your blog post while asking a series of questions to entice discussion in the comments section. A conclusion is essential to every blog post, and most conclusions are only a few sentences. After you are done reading the final tip, take a look at the conclusion I used for this blog post as a guide.


#11: Blog Consistently

The key to getting engagement on your blog is to get returning visitors who remember your content and appreciate what you do. The visitors who appreciate what you do are the ones who will engage with your content the most.

By writing blog posts at a consistent rate, your most loyal visitors will know when to come back for new content. Each time your visitors read through your new content, that is another chance to have those visitors engage with your blog.


In Conclusion

Getting your visitors to engage with your blog posts will boost the chances of those visitors returning to your blog and eventually buying your products. Most of the engagement your blog posts will generate comes down to the written content, but there are some outside factors that also determine how much engagement your blog posts get.

How much engagement do your blog posts get? Do you have any additional tips for getting more engagement? Which of these tips was your favorite? Please share your thoughts and advice below.

Create Multiple Twitter Accounts Picture

Three are harder to manage than one, but other than that…

A little bit of me wonders how this was even possible. I almost always have something to do for my brand. Whether I am writing a blog post or editing a video for one of my training courses, I usually end up with a full plate.

Then I decided to see what I could add to that full plate without it breaking. After I surpassed 200,000 Twitter followers on my main account, one new Twitter account was born and another Twitter account was revived.

I tried creating multiple Twitter accounts a few years ago and seeing how that would work out. The full plate couldn’t hold the load and shattered into several pieces, but regardless, here I was giving it a second try. Maybe it was the stubbornness of an entrepreneur speaking to me. Maybe it was the hope that my full plate bulked up at that point.

It turns out my plate did bulk up. I found the ability to manage all three of my Twitter accounts and do all of the activities that I do each day. In just one month after the experiment, my two accounts combined had 3,000 Twitter followers. The best part is that the accounts continue to grow and have an impact on my brand.

While I saw my Twitter audience grow because of this new experiment, I also learned some lessons along the way that impacted me from an entrepreneurial standpoint. These are the lessons that I learned:


Always Look For A Quicker, Better Way To Get The Same Things Done

The main reason I couldn’t manage multiple accounts the first time was because I had to constantly log into and out of each of the Twitter accounts and apply the same process for various tools that I use to grow my audience. I saw it as nonsense and believed that if I wanted to manage multiple Twitter accounts, I would have to hire people.

When I made my second approach, I looked for easier ways to get the same things done. One of the biggest problems I experienced was constantly logging into and out of the accounts, so I needed one platform that would allow me to use all of the accounts at the same time without logging into and out of each one. HootSuite became that platform. I always used it for scheduling tweets, but I didn’t use its dashboard and other capabilities as much.

I also knew that constantly tweeting for all of my accounts would be a challenge. One of the most significant differences between the first attempt and the second attempt was HootSuite Pro, and in particular, the bulk scheduler. The bulk scheduler allows me to schedule a day’s worth of tweets in just six clicks. It takes me longer to schedule my tweets since I have to schedule tweets for multiple accounts, but the difference isn’t dramatic. It takes 10 minutes to schedule my tweets for multiple accounts instead of five minutes for one account.

Bulk scheduling all of my tweets only takes 10 minutes. If I were to manually schedule my tweets, it would easily take four hours to schedule a day’s worth of tweets. This one strategy allows me to save almost 30 hours of my time every week.


How I Have Applied This Lesson Elsewhere

Ever since I learned this lesson, I have been creating more rubrics for sending emails. One of the problems I come across with sending dozens of emails is the time commitment. Whether for an interview or a guest blogging opportunity, it takes time to craft a unique email each time. Now, I use a rubric that acts as my go-to email that I send to people. An email rubric looks like this:

Hello {Name},

My name is Marc Guberti and {appropriate credentials}. I was wondering if you needed a {something I know very well} expert on your next podcast episode.


I haven’t used this rubric for any of my emails. This was just an off-the-cuff rubric to demonstrate what I mean. If I send an email asking to be on someone’s podcast, it would be easier for me to use a rubric like this since I know what I am going to write in advance. The rubric allows me to email more people and develop meaningful relationships in a time effective manner.


Mastery Before Expansion

When I first tried managing multiple Twitter accounts, my strategy was not as sophisticated as it is now. I was gaining anywhere from 20-40 daily Twitter followers on my main account, and it took me a long time to gain all of those followers for one account.

When I first implemented this strategy, I did not fully understand what I was doing. I waited until I got 200,000 Twitter followers before I gave it a second go. At that point, growing my Twitter audience was much easier, so now that I knew what I was doing, expanding made more sense.

Many people insist on creating social media accounts on every social network known to mankind, but this is not an effective practice for social media domination. Each social network has its own learning curve similarly to each language. If you focus on learning one language, you could master that language in a few years. If you try to learn 10 languages at the same time, it would be more difficult to master each of those languages in a few years. Social networks work in the same way.

However, once you master one social network, it becomes increasingly easier to master other social networks. Once you know what you are doing on one social network, it is okay to then expand into another social network, or create a second account on the same social network.


How I Have Applied This Lesson Elsewhere

I used to release numerous products every month, but I started to realize that just because I was creating more products did not mean I was accumulating more revenue. Regardless of how many products I created, the same products were bringing in most of my sales. Creating numerous products every month wasn’t dramatically changing my results. The solution was to create fewer products, and in exchange, make them more in-depth—the same strategy I followed for my blog (I went from writing two short blog posts every day to writing three lengthy, in-depth blog posts every week).

Now that I don’t spend as much time creating products with rapidly approaching deadlines, I have found more time to promote my blog by writing guest posts and taking a closer look at my social media strategy. This blog does get hundreds of thousands of visitors every year, but more traffic never hurts :)


Always Experiment

Creating all of these Twitter accounts was an experiment. I wanted to see what results it would bring for my brand and if I could actually manage several Twitter accounts. I was not sure what to expect, but in the end, I got a good result.

The key to mastering something is to always experiment with it, and no matter how successful you become in a certain area, there is always room for experimentation. If you stick with something long enough, you will master all of the basics. Mastering all of the basics allows you to grow, but once you master the basics, next-level growth requires mastery of advanced techniques. While some advanced techniques are buried deep within training courses or books, discovering other advanced techniques requires exploring unchartered territory.

Creating multiple Twitter accounts and using them to grow your brand isn’t exactly an unchartered practice. Mashable and The Huffington Post do it well. However, few experts talk about creating multiple Twitter accounts and using those accounts to promote your brand. There was only one way for me to discover whether creating multiple Twitter accounts would have a positive impact on my brand. Actually getting started.


How I Have Applied This Lesson Elsewhere

I can’t possibly discuss all of the experiments I have conducted for my brand for the pure reason that I can’t remember them all. I must have conducted hundreds of different experiments to determine what leads to more blog traffic, how one goes about getting more Twitter followers and engagement, how the length of a YouTube video affects engagement, and other experiments.

I always experimented with my brand before creating my other Twitter accounts, but now that I have more time available to promote my blog, I am doing more experimenting. I have been experimenting with guest posts and more podcast interview requests with great success. I look forward to see where all of my experimentations take me in part because I know that all of my experimentations will lead me to other experimentations. The experimenting never stops.


In Conclusion

Creating multiple Twitter accounts is a highly advanced technique that you should only attempt once you have mastered the platform. After a rough go the first time, I was excited but anxious to try it again. Part of the anxiety was telling everyone that one of my new accounts would get 10,000 Twitter followers by the end of the year (it’s making steady progress), but the biggest reason I felt anxious was because it was new.

We like to keep things the way they are, but where’s the fun in stagnancy? I decided to give it a try, and if I had to do it again, I wouldn’t turn back.

What are your thoughts about creating multiple Twitter accounts? Are you at that stage yet or do you believe you need more time? Which lesson was your favorite? What lessons have you learned throughout your journey? Please share your thoughts and advice below.

Guest Blogging Picture

Guest blogging isn’t dead. It’s actually growing.

Guest blogging ain’t a joke. It’s actually a big deal. Ever since I began blogging, I wrote several guest posts here and there. Now, I am on a guest blogging frenzy. Writing on the right guest blogs can potentially skyrocket your growth and put your content in front of millions of new visitors. How do you reach that point? Here’s how:


Build Credibility

The owners of guest blogs want skilled bloggers to write guest posts for them. Popularity is another factor, but you must prove that you have skill. This is why most people with guest blogs will ask for the links to some of your past work before giving you the green light.

They also want to know that you are an expert in your niche. This is where credibility comes in. 90% of the time, the person with 10,000 Facebook likes knows more about Facebook than the person with 100 Facebook likes. You want to boost your credibility in the areas of your brand that you envision yourself writing guest posts about. If you envision yourself writing guest posts about getting more Facebook likes, then keep on getting more Facebook likes yourself. The more you have, the more people will listen to your guest blogging inquiry.

Even when you are deep into the guest blogging strategy, and you have become successful with it, you must still strive to build your credibility. One great thing about credibility is that there is no maximum to how much credibility someone can have.


Create The Golden List

One of the biggest mistakes bloggers make is assuming that as they boost their credibility, the top people in their niches will find them. As I continued growing my Twitter audience, people did contact me and ask me to write guest posts. I agreed and saw more traffic come in.

However, I was not getting guest post requests from the top bloggers who were getting millions of annual blog visitors. Very recently, I had a desire to land my content on several top blogs that were getting millions of annual blog visitors. I wanted my content to reach out to more people so it could empower more people and potentially lead more people to my blog.

I came up with a revolutionary idea that I never used before. I created the Golden List—a list of 100 top influencers in my niche. I wasn’t even sure about who accepted guest posts and who didn’t. I just wrote names down, and towards the end, it became extremely difficult for me to think of influencers in my niche because I already wrote down the names of people I heard of before.

With the Golden List in front of me, I had the names of 100 top experts within my niche. I then went to each of their blogs to see who accepted guest posts and then made my pitches.


Pitch The Right Way

I knew that since these influencers are popular, they probably get dozens (hundreds?) of daily emails filled with pitches for guest posts. If you are getting hundreds of emails every day, you’ll pay more attention to the people who stand out, and you may delete some emails after reading the first 1-3 sentences. If you want an idea of what this process is like, put up a legit query on HARO.

So I knew that I immediately had to stand out right from the beginning. But not only did I have to stand out, I also had to stand out for the right area of my niche. If I want to write a guest post about Twitter, here is how I start my pitch:

“My name is Marc Guberti and I am a 17 year old digital marketing expert with over 200,000 Twitter followers.”

This sentence is deja vu for me. I must have started dozens of emails with that one sentence in one week. In one sentence, I let the blogger know about my age (which is rare for my niche) and my Twitter audience size which establishes my Twitter expertise. I mention that I have over 200,000 Twitter followers in nearly every pitch I send, and if I want to write a guest post about Pinterest, then I will mention that I also have 20,000 Pinterest followers.

And that’s just the first sentence. Here’s how the typical pitch goes from start to finish:

“Hello {Name of Blogger},

My name is Marc Guberti and I am a 17 year old digital marketing expert with over 200,000 Twitter followers.

My idea for a guest post is {name of guest post}.

Here are the methods/key points I would discuss

{List methods/key points and write 1-2 sentences explaining how you would discuss each method}

Please let me know your thoughts on the idea.


The email is concise and to the point. I am not doing anything to gain brownie points. I am simply stating what I would do if I was given the opportunity to write a guest post.

One important thing to know is that when I send an email like this, I have not written the guest post yet. I only start writing the guest post when the blogger contacts me and says that he/she likes the idea. If the blogger doesn’t like the idea, then I can come back with another idea when I am ready.


Before The Pitch

Want to ensure that your guest post idea gets accepted? Take a look at several pages of blog posts on the blogger’s blog. Look at the titles of blog posts to see common trends, but also look for what’s missing. I came across one digital marketing blog that didn’t publish a blog post about Pinterest for over a week.

I saw my opening, and in the first sentence of my pitch, I mentioned that I have 20,000 Pinterest followers. I then came up with a guest post idea and followed my rubric. Less than two weeks after I sent the initial email, that guest post was published on a blog that gets millions of annual blog visitors.

It’s not enough to know what niche a blog is in. You also have to know what type of content has been published there before so you put yourself in a better position to publish a unique piece of content. If I ever opened this blog to guest blogging, I wouldn’t want a guest post idea strongly related or identical to a topic I recently wrote about. You have to make a pitch that suggests a completely different topic from the ones that have been discussed, but the guest post you suggest must be related to the blog’s niche.


My Results

For a long time, the only authority blog I wrote for often was Business2Community. This guest blog taught me the potential of getting traffic by writing guest posts. However, I largely abandoned guest blogging to write longer, more in-depth blog posts on this blog.

When I went back to guest blogging, I implemented this formula. In the first day of implementing this formula, three bloggers wanted me to write a guest post for their blogs, and I landed an interview. Part of my quick success was that many of the people I contacted responded in a few hours, but I have seen long-term success for this strategy. My content is reaching thousands of new people who I am only able to reach because of my guest posts.


In Conclusion

Guest blogging is anything but dead, but not every guest blogging opportunity is created equal. Some of your guest blogs will generate more traffic back to your blog than others, but as you get better at writing guest posts and contacting other bloggers, you will become comfortable with writing numerous guest posts.

Writing more guest posts and getting them published on high authority blogs will expand your reach and allow you to tap into a new audience.

Do you write guest posts? Who have you written for? How many guest posts have you written? What is your tip for guest blogging success? Please share your thoughts and advice below.

More Blog Traffic Picture

Who doesn’t want more traffic?

One thing every blogger wants is more traffic. The desire of bloggers to get more blog traffic is stronger than the Cookie Monster’s desire to eat through an entire box of cookies. A strong desire to get more blog traffic comes along with a strong desire to know how to get more blog traffic and how to sustain the traffic once you get it.

Knowing how to get traffic is the first step towards getting more blog traffic and eventually making that traffic sustainable. In this blog post, I will reveal 8 top tactics you can use to get a ton of blog traffic.


#1: Write More Guest Posts On Different Blogs

Writing guest posts on numerous blogs in your niche expands your reach which allows more people to hear your message. I have written several guest posts on blogs like Business2Community, and guest posts that I wrote years ago still lead to more blog traffic for this blog. These guest posts also resulted in backlinks that help out with my blog’s SEO.

Writing more guest posts does allow you to get more blog traffic, but there is a secret advantage to guest blogging that not as many people are initially aware of. Guest blogging allows you to connect with other bloggers in your niche, and a connection can lead into a strong relationship. Having strong relationships with other bloggers may lead to more exposure for your content and products depending on how well you develop those relationships.


#2: Get On More Podcasts

Getting on podcasts serves the same function as writing a guest post, but there are some difference. The main difference is that people get to listen to you talk about your expertise, so they’ll get more out of the podcast. Writing guest posts and blog posts also allows your audience to get value from your expertise, but while many people skim through blog posts, they won’t skim through a podcast as much.

Podcasts also result in more promotion for you because when you get on a podcast, the host will introduce you by stating some of your credentials. Then, at the end of many podcasts, the host will give you the opportunity to tell the listeners where they can find you on the web and what your latest product is.

Last year, I was on dozens of podcasts, and on those podcasts, I discussed social media, blogging, and other digital marketing related topics. Getting these podcast opportunities is a combination of luck (don’t rely on it) and contacting people who have their own podcasts. Some people found me on Twitter and invited me for an interview. However, I directly contacted many of the people who had me on their podcasts prior to getting the spot. I made my quick pitch and then they contacted me saying that they wanted me as a guest.


#3: Share Your Blog Posts With Your Social Media Audience

The easiest way to get more blog traffic is to share your blog posts with the audience you have already built. Not only can your audience lead to more blog traffic, but the more often you share your blog posts on social media, the more traffic you will get.

When I was starting to get the hang of Twitter, I tweeted once every hour. As I got better and experimented, I decided to tweet once every 30 minutes (and 90% of these tweets promoted my blog). My blog traffic from Twitter doubled. Feeling confident about the results, I decided to send one tweet every 15 minutes, and my blog traffic from Twitter doubled again. As you continue sharing your blog posts with your social media audience, experiment to see what elements and posting frequency allow you to get the optimal blog traffic and social media growth. Here are some elements you can experiment with:

  1. The picture you use for your blog post. Pictures are very important for social media engagement. Posts with pictures receive more than twice the amount of engagement compared to posts without engagement. My most retweeted tweets (the ones with hundreds of retweets and favorites) all include a picture. The color of your picture, the background, and what your picture looks like are three factors that determine how well your picture does on social media.
  2. Word choice. Some words attract our attention more than others. Do you want a good guidebook to getting more Twitter followers or a secret guidebook to getting more Twitter followers? One word can make all of the difference, but when you use different words, make sure you use 6th grade level words. You don’t want to confuse anyone with an SAT word (i.e. propensity which means a bias or tendency).
  3. Hashtags. The ideal number of hashtags to use in a tweet is 1-2. The total number varies for each social network, but if you use too many hashtags, it will become difficult for your audience to read your social media posts.


#4: Optimize Your Blog For Social Sharing

When you get traffic, you must be prepared to expand upon that traffic. Getting enough traffic can create a momentum that leads to sustainable traffic. The preparation for long-term traffic is to optimize your blog for social sharing. You must make it easy for visitors to share your blog posts on Twitter, Facebook, Pinterest, and the other social networks. That way, when these people share your content, your reach expands, and you get to reach new visitors. Here are some ways that you can optimize your blog:

  1. Include social sharing buttons at the bottom of every blog post. If people enjoyed your blog post and read it from top to bottom, they will see your social share buttons which will entice they to share the blog post.
  2. Use Click To Tweet. Click To Tweet is a tool that allows you to create a link that, when clicked on, will take your visitors to a prewritten tweet that you want them to send out. It is easy to create a tweet with Click To Tweet and also easy to get the link. See Click To Tweet in action!
  3. Make sure people can pin your images just by clicking on them. Some blogs automatically set this up for you while a WordPress plugin will do the trick for other blogs. If people can pin your images just by clicking on them, sharing your content on Pinterest will be easy for your visitors to do, and all of those extra pins will lead to more blog traffic.


#5: Promote Your Blog Posts Within Your Other Blog Posts

When most people think of traffic, they think of getting a visitor to come from an outside referrer. Whether that outside referrer is Google, social media, or any other place on the web, that’s where most people think the traffic will come from. When you get traffic, you want people to stick around for as long as possible. The visitors who spend the most time on your blog are more likely than any of your other visitors to buy your products.

One method to get people to stick around for a longer period of time is to promote your blog posts within your other blog posts. For example, take a look at my blog post 70 Amazing Twitter Tips. That blog post includes several links to my other Twitter related blog posts, and this strategy increases the amount of time people spend on my blog. Visitors who spend a lot of time on your blog are more likely to become returning visitors.


#6: Write Better Headlines

When people share your blog posts, they often write the headline, include a link, and then post your blog post on one of their social networks. When most people share this blog post on their social networks, the social media post will look like this:

“8 Top Tactics To Get A Ton Of Blog Traffic. [LINK]”

The more enticing your headline is, the more people will click on the link to read your content. The enticing headline will also encourage your visitors to read your entire blog post and leave a comment. Here are some methods to write better headlines.


#7: Blog Consistently

One of the most important blogging tips for success is to blog consistently. Writing several blog posts every week allows you to improve your writing and rank higher on the search engines. In addition to better writing and more traffic, your loyal visitors will know when to go on your blog to read new content. If you consistently publish your blog posts on Mondays, Wednesdays, and Fridays at 9 am eastern, then your loyal visitors will know when to visit your blog for the update.


#8: Analyze What Works

One of the universal truths about every blog on the web is that some blog posts do better than others. Some blog posts don’t get much traffic while other blog posts on the same blog may go viral. Every week, I take a look at my most popular blog posts to see what type of content my visitors like the most.

This analysis allows me to see patterns that let me know what my audience likes. I noticed that my blog posts about Twitter and blogging are the most successful which is why most of my blog posts are either about Twitter or blogging. I will occasionally experiment and write about other social networks and topics related to digital marketing, but I usually write content based on what I want to write about combined with my audience’s interests.


In Conclusion

We all want more blog traffic. The blog traffic allows our reach to expand, and as we get more blog traffic, the dream of making a full-time income will get closer towards realization. Getting more traffic, and eventually getting consistent traffic, requires preparation. You must optimize your blog to effectively generate more social shares and keep your visitors’ attention.

Which tactic of generating more blog traffic was your favorite? Do you have any additional tips for getting more blog traffic? Please share your thoughts and advice below.

Autoresponder Tips

Your autoresponder is one of the most important parts of a successful email marketing strategy. The autoresponder allows people to know who you are, get an introduction to what you do, and learn about one of your products (and possibly buying that product). Striving to make your autoresponder as close to perfect as possible will allow you to develop a deeper relationship between you and the people on your list, and you will accumulate more revenue in the process. Here’s how you create a super awesome autoresponder:


Start With The Free Prize

Before you can get people to your autoresponder, you must give your visitors a good reason to subscribe to your blog. The best way to entice a visitor to subscribe to your blog is by offering a free, value-packed incentive exclusive to your subscribers. I offer free, lengthy eBooks to my subscribers that aren’t available anywhere else. By offering an exclusive free prize to your potential subscribers, many of them will subscribe for the value they expect and for the exclusivity of the free prize.

Not only does the free prize itself matter, but the way your free prize looks is equally as important. Do you remember the saying “Don’t judge a book by its cover”? Do you remember when you didn’t judge a book by its cover? I don’t. We like to judge the value of a product based on the way it is presented. If the product is presented in a sloppy manner, then we quickly assume that the product must be sloppy and insufficient for our needs. I want you to look at all of the books you bought and read, and I want you to look at their covers. Then, ask yourself which book covers don’t look visually appealing (if any).


The Welcome Email

The first email your new subscribers gets is the welcome email which gets sent a few minutes after the initial subscription takes place. In this welcome email, you must give your subscriber access to the free prize that you promised. You should also introduce your mission in your welcome email so your new subscribers have a better idea of what type of person you are and what you strive to accomplish.

In your welcome email, you should encourage people to reply to the email so you can build a stronger relationship with more of your subscribers. Your autoresponder will help strengthen the relationship, but a new subscriber would feel even more appreciated if he/she personally got an email from you. At the end of my welcome email, I encourage people to ask a question or just say hi, and then I mention that I will respond. This last sentence has been responsible for hundreds of email conversations that I have had in the last few months.


The 2-3 Value Emails

After a subscriber gets the welcome email, the next step is to provide them with free value. Every two days, I send a value email to the people on my list. All of the value emails are about a topic related to the free prize that the subscriber received a few days ago. The value emails allow you to show off your expertise to your subscribers and provide them with value. You can either showcase your videos or some of your older blog posts that are related to the free prize your new subscribers got a few days ago. Just as you do with the welcome email, you should encourage your subscribers to respond to your email so you can know them better and personally respond to their emails.


The Product Pitch

The more valuable your value emails are, the more enticed your subscribers will be to buy one of your products. However, the product you choose to pitch also impacts how many sales you generate. Your free prize and value emails have all followed a very similar theme. The product you choose to pitch should also be related to that theme. In other words, don’t pitch a Facebook training course if your free prize is about getting Instagram followers and your value emails discussed certain tips to take your Instagram presence to the next level.


What Happens Next?

After a subscriber goes through your entire autoresponder, the next step is to send them occasional email blasts. Most of the email blasts you send to your subscribers should be value emails. Only every 6-12 weeks will I promote one of my products in an email blast, and I only promote a product if I actually have something to promote. In other words, I am not going to promote a product just for fun.

If you have never sent your own email blast to your email list using a service like iContact or Aweber, then you should start by sending one email blast per week while occasionally increasing/decreasing that frequency to test how your subscribers would respond to receiving more/fewer emails. By constantly experimenting with your email list and your autoresponder sequence, you will create a better experience for your subscribers, and this better experience will lead to more traffic to your blog when your email blasts promote your blog posts and more sales when you do a promotional email blast.


In Conclusion

Taking the time to master your autoresponder sequence will allow you to build a strong relationship with the people on your email list. Your subscribers will look forward to your emails, click on the links to your blog posts, and buy your products later on. As social media expert Kim Garst says, “People buy from people who they know, like, and trust.” In your autoresponder, you have a chance to present you and your expertise in such a way that your new subscribers will know, like, and trust you and what you do.

How many emails are in your autoresponder sequence? Does your autoresponder sequence generate sales? What tips do you have for creating better autoresponders? Please share your thoughts and advice below.